
I’m Jasmine Ancona — wife, mom of two, proud Newfoundlander, and the heart behind The Mom Market here in our province. I’m a big believer in the magic that happens when women support women, and when small businesses are given the space to truly shine.
I know the late nights, the passion, and the heart that go into building a brand — because I’ve lived it too. And I also know how transformative it is to stand in a space where your business is seen, valued, and celebrated. That’s why I brought The Mom Market to Newfoundland: to create a community-driven platform where women-led and mom-owned businesses can showcase their talent, grow their customer base, and feel supported every step of the way.
This Christmas season, that mission grows even brighter.
Our six-week Holiday Shop at Avalon Mall is here — placing local businesses in one of the province’s highest-traffic shopping destinations during the most magical time of the year. Along with festive market events, special holiday activations, and unforgettable shopping experiences, we’re creating more opportunities than ever for small businesses to thrive.
Whether you’re a first-time vendor or a seasoned small business owner, this is your moment to expand your reach, make new connections, and share your brand with thousands of holiday shoppers.
This season is all about connection, community, and celebration — and I would love for you to be part of it.
Let’s make this your most magical season yet.

MURRAY'S GARDEN CENTRE
1525 PORTUGAL COVE RD, PORTUGAL COVE
MARCH 14TH & NOVEMBER 7TH | 2026
10AM-4PM

EMERA INNOVATION EXCHANGE
100 SIGNAL HILL RD, ST. JOHN'S
MAY 9TH & NOVEMBER 28TH | 2026
10AM-2PM








































I was seated next to the owner’s daughter and her friend, and going into the market on my own I was incredibly nervous. After my dad left, my anxiety really kicked in — but that quickly changed once I started chatting with them. They made me feel so welcome and were genuinely fun and kind to talk to.
When I had to leave early, they encouraged me to stay, which made me feel truly wanted and included. It was such a warm, supportive environment.
A 10/10 experience — sweet people, a wonderful atmosphere, and a truly caring owner. Thank you all for making me feel so welcome!

“The Mom Market gave me the courage to start my very first small business in Canada.”
When I moved from China to Canada, I never imagined that I would one day run a small business. Back home, I worked in an office and had no experience selling products, so everything felt new and uncertain at first.
Discovering The Mom Market gave me the courage to take my very first step as a vendor. I wasn’t sure what people would like, but I decided to try — and with each market, I’ve learned more, gained confidence, and experienced the joy of connecting with customers.
What inspires me most is not only the opportunity to grow my small business, but also the warm sense of community and support among vendors. The welcoming atmosphere at every event has shown me that starting small can open the door to something truly meaningful.
Thank you for creating such a supportive and inclusive space for vendors like me. I am truly grateful to be part of The Mom Market community.

I’ve been participating in markets with The Mom Market for quite some time now, and I truly love being part of them. The attention to detail Jasmine brings is second to none — she genuinely cares about her vendors and is always willing to help in any way she can to make each market a success.
The atmosphere at these markets is incredibly positive and uplifting, creating a welcoming experience for both vendors and shoppers alike. I’m excited to continue growing my business alongside The Mom Market for many years to come.
Any vendor looking for a well-run, supportive, and thoughtfully curated market should absolutely consider working with Jasmine.

The Mom Market has given me the opportunity to expand my business across multiple beautiful, thoughtfully curated venues, all while maintaining an environment that is incredibly friendly and welcoming. Being able to see the joy and appreciation my pieces bring to people in well-laid-out, intentional venues has been incredibly rewarding.
One standout experience was the Water Street market in mid-August during the Canada Games. It was such a pleasure to meet people from all across the country and to watch them experience Newfoundland — many for the very first time. Having them choose to take a piece of my work home with them was truly an honor.
Jasmine has been an incredible cheerleader — not only for me, but for fellow crafters as well. Through her consistent check-ins during markets and continued promotion of vendors before and after each event, she and The Mom Market clearly demonstrate their deep commitment to supporting local small businesses.
I’m incredibly grateful for these opportunities and look forward to many more market experiences to come.

As an immigrant and deaf artist, being part of The Mom Market has played a meaningful role in helping me establish myself as an artist and introduce both me and my work to the community. The exposure and promotion I’ve received through their platforms have been incredibly valuable.
I truly appreciate their social media presence and love seeing my work shared there — it makes me feel seen, supported, and proud of what I’ve created. The in-person management is equally wonderful; the team takes great care of vendors during each market, ensuring we feel comfortable and supported throughout the day.
The Mom Market offers supportive management and thoughtfully chosen locations, and it means so much to me that some people now recognize me as a Mom Market artist. I’m very grateful to be part of such an inclusive, encouraging, and uplifting community.





















































































































































































































































































































































































































































































































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